New student campaign aims at increasing involvement

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Auburn University's Involvement Ambassadors have launched the "This is Why" campaign to showcase student organizations and encourage students to get involved. The campaign will be a semester-long series of events extending from January to April, with each month focusing on a different aspect of involvement on Auburn's campus. To kick off the campaign and Organizations Week, the first theme is "New Year, New You."

"The Involvement Ambassadors really want to change the way students view involvement," said John-Michael Roehm, coordinator for the Center for Student Organizations and Welcome Week in the Office of Student Involvement. "What we hope to show is that students are able to find a 'home away from home,' participate in outreach opportunities, display passion and develop their skills through their involvement in a number of different organizations."

The Involvement Ambassadors, an organization housed within the Office of Student Involvement, is composed of 17 undergraduate students dedicated to helping students find involvement opportunities, as well as assisting student-led organizations to better enjoy their experience.

Involvement Ambassadors serve as a resource to the more than 400 active student organizations on campus by providing individual consultations to students looking to get involved, facilitating task-based workshops for organizations and simply speaking with students around campus.

"Performing the duties of an Involvement Ambassador requires us to understand the variety of student organizations on campus and what makes an organization a great fit for a student," said Dillon Nettles, president of the Involvement Ambassadors. "One thing we are attempting to do with the "This is Why" campaign is to identify what makes each organization so unique and what attracts students to not only get involved, but also remain involved."

During the campaign, student leaders will share their own experiences to present how campus involvement has been impactful to their lives during their time at Auburn. Interview workshops will also be held to assist students with making their decisions to apply for specific positions and organizations.

"The ultimate goal of this campaign is for every Auburn student to be aware of the many opportunities available to enhance their Auburn experience through co-curricular involvement," Roehm said. "We hope that through the "This is Why" campaign students will have an understanding of why it is important to get involved and how beneficial it can be."

Students, faculty and staff are encouraged to participate and learn more about different organizations and how they have affected various members of the student body. Interactive opportunities will be available throughout the campaign on AUInvolveInstagram, AUInvolveTwitter and AUInvolveFacebook.

For more information, contact Taryn Wilson at

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Auburn University is a nationally ranked land grant institution recognized for its commitment to world-class scholarship, interdisciplinary research with an elite, top-tier Carnegie R1 classification, life-changing outreach with Carnegie’s Community Engagement designation and an undergraduate education experience second to none. Auburn is home to more than 30,000 students, and its faculty and research partners collaborate to develop and deliver meaningful scholarship, science and technology-based advancements that meet pressing regional, national and global needs. Auburn’s commitment to active student engagement, professional success and public/private partnership drives a growing reputation for outreach and extension that delivers broad economic, health and societal impact.