Social media brings the university’s strategic themes to life and connects with our audiences through storytelling, visuals and compelling content. These guidelines provide shared direction and a flexible framework that encourages creativity while promoting consistency, clarity and alignment with the university’s priorities.
Content Types
Exceptional Student Experience
We cultivate engaging, student-centered experiences (academic and extracurricular) that empower students to be successful at Auburn and beyond.
Impactful Research and Creative Scholarship
We use our platforms to showcase cutting-edge research and creative pursuits in a way that attracts and retains exceptional faculty scholars and research professionals.
Commitment to Excellence and Innovation
Our content reflects a culture where every member feels valued and engaged through honoring achievements, accolades and milestones.
Catalytic Engagement
We promote impactful solutions to social, health, technological and economic challenges faced within our community, state, nation and beyond.
Distinctively Auburn
We honor and celebrate the traditions and values that define Auburn, building visibility and lifelong connections across a global Auburn Family.
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Always include visuals
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Moderate and engage daily
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Post platform-specific, authentic content
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Make captions short and concise
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Post high quality/resolution photos and videos
