When choosing imagery, use photography that captures authentic moments to create a connection with our audiences. It brings the Auburn spirit to life and conveys what it means to be part of the Auburn Family.
Within our AU Image Library, we have curated a collection of "Best of" galleries with a wide range of photos that anyone with campus communicator access can download.
Best Practices
Lighting
Images should be well-lit, taking advantage of natural light whenever possible. An off-camera flash can be used to fill in shadows or for darker situations.
Focus
The main subject of the photograph should be in focus. A strong focal point draws the viewer’s eye into the photo and allows them to connect with the subject of the image.
Background
Photo backgrounds should be clutter-free. Out-of-focus backgrounds can be used to separate the subject from the background.
Color
We use full color unless the photo is historical. It is usually possible to ensure photos blend well with our approved color palette (primary or secondary) as our palette was selected based on meaningful icons, traditions and campus scenery. This creates interest and impact while representing the brand and ensuring well-designed communications in which the photo doesn't clash with the look of the piece.
Creativity
We test different angles, camera and lighting techniques, lenses and vantage points to see common scenes in new ways. However, it is important to ensure the photo’s natural content is distinguishable and doesn’t feel inauthentic or over-stylized.
Longevity
Because photos may be used in materials distributed for many years and may especially have a long digital life, we pay careful attention to a subject’s clothing, hand gestures, body position and facial expressions. Except in special cases, we ensure no large logos and branding from other institutions.
Campus partners can request photographic services by submitting a Project Request. Any questions can be directed to the photo team by emailing auphoto@auburn.edu.
