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“Don’t be afraid to sell yourself, put yourself out there and show that you are better than the rest.”

That’s just one of the lessons Alexis Goldhagen applied from her business classes at Harbert College in developing her thriving, young business, Lake Martin Flyboard. Goldhagen, a senior in marketing from Alexander City, has leaned heavily on her business education to grow a start-up rooted in a sport she discovered just six months ago.

Flyboarding allows a person to ride, or fly, on a water-propelled board 15 to 30 feet above the water – all powered by a Sea-Doo below.

“It’s one of the safest things that I’ve ever tried,” said Goldhagen, a self-proclaimed adrenaline junkie who scuba dives, sky dives and owns a motorcycle. “Both of my parents have done it.”

Goldhagen, who is preparing to attend law school after graduating from Auburn in 2018, says she flew close to 150 people this summer, including a 72-year-old man and 66-year-old couple.

Vacationing over spring break in the Grand Cayman Islands, Goldhagen found the activity for the first time and “instantly fell in love with it” – so much, in fact, that she brought the sport back home to Lake Martin and started the business.

Read more on the College of Business website.