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Branding and marketing materials created in support of Because This is Auburn — A Campaign for Auburn University by the Office of Development were recognized among the best in the nation by the Council for Advancement and Support of Education’s Circle of Excellence Awards program. The program recognizes outstanding work in advancement services, alumni relations, communications, fundraising and marketing at CASE member institutions worldwide.

“These awards represent important, national recognition of the quality, creativity, and strategic approach our Development Communications and Marketing team brings to its work in representing Auburn University and our campaign,” said Jane DiFolco Parker, vice president for development and president of the Auburn University Foundation. “The awards process is very competitive, so this acknowledgement by our peers of the stellar work of our colleagues is a particularly meaningful indication of the work of this highly accomplished group of professionals and our institution.”

The Office of Development Communications and Marketing’s fundraising publications suite, which included the overall campaign case statement, won the Gold Award from among 16 entries. According to the judges, Auburn's materials exhibited strong messaging of mission and identity.

“The package felt authentic, real and fun, and provided the feeling of Auburn and the concept of a solid brand. The individual pieces were consistently strong on messaging and graphics,” they said.

The campaign’s branding guidelines won a bronze award in the category of Branding — Institution Wide from among 30 entries. The judges commented that Auburn created “strong graphics with a consistent look and message that appeals to the donors and alumni pride. The messaging is simple, but powerful in that it is flexible and can be used for all units and departments.”

In addition, the Office of Donor Relations won a silver medal in the category of Advancement Services—Donor Relations for its annual scholarship impact report from among 19 entries. What the judges noted was how they successfully combined multiple impact reports from different areas and centralized the process to produce a cohesive report, ensuring all donors received the best information in a uniform way.

CASE also recognized Auburn Magazine, the quarterly magazine produced by the Auburn Alumni Association, as one of the top five general-interest college and university magazines for 2016.

“Overall, the editors of this magazine clearly know their audience well and strive to serve them with fun and informative stories,” wrote the panel of judges in their report. “The stories in this magazine made the reader want to know more about the topics. The front-of-book pieces were fun, interesting and not what we would typically expect to find. [The judges] loved the photography as well as the whimsy of the illustrations used.”

This year, CASE received more than 3,350 entries for consideration in nearly 100 categories by more than 713 member higher education institutions, independent schools, and nonprofits from around the world. Winners are selected based on a number of factors, including overall quality, innovation, use of resources, and the impact on the institution or its external and internal communities, such as alumni, parents, students, and faculty and staff.