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Brad Paisley concertgoers are encouraged to bring canned goods and monetary donations Friday night for the Beat Bama Food Drive. This is an opportunity for the community to come together for a fun event while giving back to the Food Bank of East Alabama.

The venue for the concert will open at 4 p.m. and donation collection sites will be located along the perimeter of the Auburn University Student Center Green Space. The concert will begin at 7:30. Donations will be collected from 4 p.m. to 9:30 p.m. 

For the past 21 years, Auburn University and the University of Alabama have competed during the weeks leading up to the Iron Bowl to raise more food for their local food banks than the other school. Donations will be accepted until November 20 for their largest food drive of the year. 

“It is not an overstatement to say that this food drive, the Beat Bama Food Drive, determines whether some families will have Thanksgiving and Christmas meals and will have adequate food for their families beyond the holiday season,” said Martha Henk, executive director of the Food Bank of East Alabama. “The Food Bank depends heavily on this drive to stock their shelves and serve the food insecure in East Central Alabama.” 

Beat Bama Food Drive is an annual 6-week competition between Auburn University and the University of Alabama to see which university can collect the most pounds of food for their respective local food bank. Beat Bama Food Drive collects non-perishable food and monetary donations on the Auburn University campus and within the City of Auburn community and has collected over 2 million pounds of food since 1994 for the East Alabama region.

Brad and his wife Kimberly are advocates for child food security. Brad has performed on the children’s show Sesame Street to raise awareness of childhood hunger. 

Additional information about Beat Bama Food Drive and online donations are accepted at

A map of donation locations and additional details on the concert are available online