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Ben Ebel, design coordinator for OE activities in North America and chair of the Michelin Challenge Design global design competition, will be the speaker at the School of Industrial and Graphic Design’s spring semester convocation Friday, Jan. 16, at 10 a.m. An Auburn industrial design graduate who has worked for Ferrari, Volvo and Mercedes, Ebel has been responsible for the design of multiple global tire lines at the Michelin North American Research facility. His lecture, “How to Ask the Right Questions,” as it relates to design will be in 107 and 111 Wallace and is open to the public.