Auburn University is many things to many people. Auburn is a land-, sea-, and space-grant university. It is a significant research enterprise. It is a place for learning, mentoring, bonding, cheering, volunteering, discovering, living, and reconnecting. It is an institution serving the state of Alabama and the world beyond with education, research, and outreach under the values described in the mission.
So, how do you describe that brand succinctly in advertising?
In August 2013, the university launched a new marketing campaign with the theme, "This is Auburn." The campaign provides a flexible way to describe the many positive qualities contributing to the university as a whole. Messages are centered on Auburn's academic power, research expertise, outreach to the community and world, the value of an Auburn degree, and the unique bond of the Auburn Family.
Consistent branding and articulation of the value of an Auburn degree are increasingly important as the university coordinates efforts to recruit the best students, employ and retain the most accomplished faculty, and fund impactful research.
We can help on-campus partners join in the THIS IS AUBURN efforts by providing advice on how to incorporate and adapt the brand into messaging and materials. You can support the campaign by encouraging your alumni to contribute success stories to possibly be used in the university's social media and advertising efforts. Encourage alumni to tag @AuburnU in their stories, posts, and photos and use the #thisisauburn hashtag, or email us at firstname.lastname@example.org.